Personally, I don’t always agree with MovieGuide. But this release from the Christian movie-reviewing and advocacy organization has a ring of truth. The page itself is undated, but it was published Feb. 20:
The Good, the True and the Beautiful: Box Office Study Shows Movies with Christian, Redemptive Worldviews and Values Earn the Most
Moviegoers prefer movies with Christian, redemptive values, reveals an annual study of box office figures among the major movies produced by Hollywood.
According to the 2013 Annual Report to the Entertainment Industry by the Christian Film & Television Commission®, an advocacy group in Hollywood, movies with very strong Christian, redemptive worldviews reflecting traditional moral values earned four times as much money on average as movies with very strong Non-Christian, Anti-Christian, or mixed worldviews, $90.78 million versus $20.22 million.
Movies with very strong humanist or atheist worldviews fared even worse, making only $2.43 million per movie.
Also, the stronger the Christian/Redemptive worldview, the more money the movie made.
The MovieGuide page’s showcase of an action/character diorama from The Avengers (2012) is apt.
However, how do your own film enjoyments confirm, or challenge, this supposition?