Novel Marketing is the longest-running book marketing podcast in the world. Host Thomas Umstattd Jr. explores how authors can best reach their readers. Subscribe in your favorite podcast app or listen at NovelMarketing.com.

One of our favorite episodes is The 10 Commandments of Book Marketing:

1. Love thy reader as you love thy book.
2. Thou shalt write for thy reader, not for thyself.
3. Thou shalt persist in thy craft.
4. Thou shalt measure thy marketing.
5. Thou shalt not dig thy well whilst thou art thirsty.
6. Thou shalt own thine own platform.
7. Thou shalt weigh thine options before investing in marketing.
8. Thou shalt surround thyself with savvy authors.
9. Thou shalt not publish thy first book first.
10. Thou shalt not be false to thine own brand.