From the man behind the green beast and mild-mannered alter ego Bruce Banner:
Noting that he’d like to use his art and fame to spread a more eco-friendly message, [actor Mark Ruffalo] praised the positive potential in using his stardom as a platform to spread the word.
“As artists we have an ability to reach a lot of people in a deep way, and we have a responsibility,” he said. “What we have to do as storytellers is to take science and make it relatable.
“I think we have to tell the story of the positive and what we’re going to try to do. Give them alternatives but don’t make it a polemic,” he intoned.1
This is the quickest way possible to make another standalone Incredible Hulk film dull as dirt.
One can easily claim to want to make a great story with any “polemic” — i.e., religious — Messages ranked second. Yet if Ruffalo thinks a movie like that could work, I have a whole collection of “Story-First” Inspirational Faith-Based Wholesome movies to sell him.