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Jeff Gerke Talks About The Marcher Lord Press Sale

Jeff Gerke was interviewed by Ben Wolf of Splickety Magazine.
on Jan 6, 2014 · 2 comments

Ben Wolf, the Executive Editor for Splickety Magazine, conducted an interview with Jeff Gerke regarding what led up to the sale of Marcher Lord Press. He also touches on some of the more “controversial” aspects of the deal.

The entire conversation is 25 minutes long and worth a look:

John W. Otte leads a double life. By day, he’s a Lutheran minister, husband, and father of two. He graduated from Concordia University in St. Paul, Minnesota, with a theatre major, and then from Concordia Seminary in St. Louis, Missouri. By night, he writes unusual stories of geeky grace. He lives in Blue Springs, Missouri, with his wife and two boys. Keep up with him at JohnWOtte.com.
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  1. dmdutcher says:
    January 7, 2014 at 2:47 am

    That was a great, in-depth interview. I wish I could say it reassured me though. I definitely get Steve’s reasoning now. I think it’s a bit of a gamble to grow the audience in the way he seems to want to do depending on whether or not he mostly just uses smart marketing to appeal to the new audience, or he actually adapts and selects books for it. 
     
    I mean, if you are trying to reach the main CBA audience, you’re really going to narrow your focus because the demographic is so narrow. I don’t know. Guess I’ll wait and see. 

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  2. bainespal says:
    January 7, 2014 at 10:44 am

    Okay, I’m convinced that Gerke’s and Laube’s motives were entirely honorable. I never really believed otherwise, but now I’m reassured.

    The reasoning behind the exclusion of AViS makes me feel left out and disaffected, but maybe it will help more Evangelicals embrace speculative fiction. I’ve been wrongfully projecting some of my hope for community onto MLP, since I first discovered the CSF communities through MLP when I was a teenager, and I felt left out from youth group culture.

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