The vote I’m talking about is on the survey to determine the new name for Marcher Lord Press.
New name? Why?
Owner Steve Laube answers that question in his newsletter announcement:
The initials MLP are becoming widely known as meaning My-Little-Pony. There is even a documentary about Bronies…men who like MLPs.
Whenever I have said “Marcher Lord Press” to someone outside the writing industry and Christian Speculative Fiction community, they raise an eyebrow and say “What?” and make me repeat the name a couple times. And then I can tell they wonder what that means.This, in effect, is weak branding. Within our communities we understand because Jeff Gerke did a great job selling the value of the imprint. But beyond our core, there is little recognition.
That being said, Steve wants input from Christian speculative writers and readers about the new name.
Here are some things to keep in mind when selecting from the suggested options:
Many factors go into a name change: a) The “radio test” – will it be something that can be heard and remembered correctly? b) Availability. Many great ideas for the name cannot be used because they have already been taken by another company. c) Does it reflect the type of books published within the Speculative Fiction genre?
So have you voted? If not, you can take the thirty-second survey right now if you’d like: Help Pick The New Name.
I’m excited about what this means for the primer house producing Christian speculative fiction. Covers for the fall line of books are being finalized, the house will be approaching key retail accounts with the new titles, a website makeover is in the works. Good things happening, but they all need the new name.
Don’t miss out on a chance to be a part of the decision.